About

What is the Sinclair Institute?
The Sinclair Institute, founded in 1991, helps couples discover how to improve their love life, how to have better sex. We create ground breaking sexual health products such as the Better Sex Video Series® and the Better Sex Synergy Pleasure System. We also sell the best-of-the-best sexual health products created by other companies.

Sinclair Institute Core Values

  • Treat people as we want to be treated.
  • Be open and honest.
  • Give back by using our profits to improve our products and services and the world at large.
  • Respect the values of our employers, employees and customers.
  • Strive for excellence by learning from our mistakes and improving ourselves.
  • Listen, listen and listen some more.
  • Sexual health is a key to happiness and good sexual health comes from accurate, helpful information presented in a friendly and unthreatening way.

About The Sinclair Institute
The Sinclair Institute was founded in 1991 with a simple idea, people need accurate and engaging information about how to have satisfying sex. Sexual satisfaction is an important factor in our happiness. Although sex and topics related to sex are very important, they can be difficult topics to discuss and are often controversial. By tackling this topic we knew that we could face confusion and derision, but our mission was too important to be deterred.

Since 1991 Sinclair has grown and prospered proving to us that our original idea correct. We’ve developed an extensive library of sex education videos ranging from the best selling adult sex education title in the world, The Better Sex Video Series, to award winning videos on particular interests such as the Kama Sutra, Erotic Dance and The Art of Sexual Positions.

Several years ago, one of our Sinclair Advisory Council members suggested that we we use our knowledge to create a line of sex toys and another simple idea was born. Along with accurate and engaging information, people need high quality, well designed adult toys. Our first line of sex toys, the Natural Contours Vibrators developed with a leading European product designer was a huge success. Natural Contours uses high design to create an elegancant and graceful product designed specicfically for the natural contours of a woman’s body. Designing sex toys that could be in the Museum of Modern Art is something other sex toy designers now emulate. Encouraged by the success of Natural Contours, we recently added the Better Sex Synergy Pleasure System ™, the Better Sex Couples Love Ring, Better Sex Essentials line of lubricants.

Thank you for wanting to learn more about the Sinclair Institute. Please send us your ideas, suggestions and comments to cservice@sinclairinstitute.com.

Industry Leading Money Back Guarantee
One of our core values is to treat people the way we want to be treated. One of the cornerstones of this idea is to assure that our customers like what they buy from us. If, for any reason, a customer doesn’t like their purchase they have 90 days to return it for a complete refund of the product’s cost.

Giving Back- DKT
Before there was (Red) ™ there was DKT.

We applaud Bono and his efforts to help raise funds for third world aids prevention and care with (Red). Every year since 1991, Sinclair contributes over a third of our profits to DKT International, a social marketing organization whose mission is to fight HIV/AIDS around the globe with social marketing.

Last year, DKT helped protect 11.5 million couples with complete contraception protection. We love DKT’s central idea – use what we know about marketing to create a socially responsible message that gains traction and meaning in order to help people around the world. DKT never gives anything away for free. Instead, they analyze market dynamics and price protection where it is affordable by those who need it. DKT’s funds offset the difference between what the market will bear and what the product costs. By never giving away anything, DKT challenges its “customers” to own their behavior and protection.

DKT received a four star rating from Charity Navigator for fiscal management.

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  1. 1 On July 6th, 2006, Betty Brooks said:

    This is really a great website and resource. I am a 43 year old married woman who learned a few things today.

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